Tuesday, February 15, 2011

Shark Tank: Mr. Tod's Pies


  • "don't cry for money, it never cries for you."
  • The sharks are successful businessmen that have achieved their goals and are investing in other people's businesses.
  • over 3,000 pies sold per day.
  • worth $4.6 million dollars
  • 10% stake
  • major market is on the whole sale side.
  • $2 million dollars in sales last year.
  • averaging 20% net income.
  • Owner can't keep up with the demand.
  • Half of the revenue comes from one flavour.
  • $300,000 will go to producting a facility.
  • $460, 000 --> 10%
  • Sweet potatoe pie brings in 94% for his profit, leading to a wholesale of 50%  and retail of 50%
  • $425, 000 comes from the sweet potatoe pie alone.
  • McDonalds is willing to take in Mr. Todd's product.
  • The owner is planning on walking away with $460,000 if he accepts, but will only get half of his company.
The owner's strengths would be his signature sweet potatoe pie. Since the sweet potatoe pie brings in 94% of his profit, which has lead to a wholesale of 50% and retail of 50%. In all, $425,000 comes from this pie alone. But his weaknesses is that he is very emotional with his money, and was willing to expand his business farther out to big businesses such as McDonalds and he can't keep up with the demand.

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