SpringWise

McDonald’s Hong Kong launches in-house wedding service

• McDonalds Hong Kong has stepped in to make their location a venue for weddings.
• Plans everything for your wedding or special occassion, all you have to do is show up with your family and friends.

Ordered on iPads, meals are delivered to the gate at NY airports

•   Delta Air Lines and airport restaurant operator OTG Management have created stationary iPads at tables to order meals at airport restaurants in 10 minutes.
•  customers are informed of their meal delivery time to ensure the food is received before their flight takes off, though it can also be taken to go.

iPhone app delivers nutrition analysis of supermarket foods

• Fooducate, an app on the iPhone, can help you decide which food is healthier between comparisons of other foods.
• Find out more necessary nutrition details on the product, and look for the good and bad highlights of what they are buying.
• Find out how much teaspoons are added in a certain product.

Trends

• 20. Projected Publicity
• Billboards, Outdoor visual advertising
• 19. Interactive Retail
• advertising online
• 18. Charitable Deviance
• controversial advertising, relating to sex.
• 17. Wearable Tech
• technology you can wear such as a bracelet with caller id.
• 16. Brand Reversion
• old style.
• 15. On The Spot Style
• real street style
• 14. Real Timing
• using Internet to advertise with twitter and facebook.
• Modern Cubism
• interior design
• 13. Next Besting (Update)
• 11. Tangible Printing
• 10. Hyperrealism
• Photoshop perfection
• 9. Toddler touchscreen
• 8. Democratic Selling
• 7. Rockstar self-expressionism
• 6. Modern Kidvertising
• 5. Luxury lives on
• 4. Geriatric Couture
• 3. Perpetual Adaptation
• 2. Tweetonomic
• 1. Discrete Consumerism

My Hedgehog Concept Is..

Baking. Whenever I get the chance to bake for someone's birthday or for no reasons at all, I jump right onto that opportunity and make it with passion and motivation. From snacks to cake, I love making it on the spot and spending my time on it as well. I don't do it for other people's enjoyment, but for mine too. I love the process and the results of what I do, and become proud of my outcome.

Mr. Bobble

• Jeff Wolsky - $75,000 in exchange for 18% equity for his business.
• makes custom bobble heads.
• supplies with a photograph, pick a body to do bobblehead on.
• 5 years the business has been running.
• Hiding the real business from the sharks, only showing the vapour to them.
• 500-600,000 profit per year.
• told he would be forbidden to sell in malls.
• Kevin was willing to do $75K for 15%.
• "greed is good, but we need to be greedy together."
• $125K for 75%  was offered.
• Jeff offered $225 for 20% of the business.
• $100,000 for 20%.

Good To Great

• Good is the enemy of great.
• Level 5 Leadership
• "Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice."
• Humble & Fearless.
• Professional Will/Personal Humility.
• First Who, Then What
• "If we get the right people on the bus, the right people in the right seats and the wrong people off the bus."
• "Great vision without great people is irrelevant."
• "The right people don't need to be tightly managed or fired up.
• "In a good to great transformation, people are not your most important asset. The right people are."
• "The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving."
• Practical Principles:
• 1. When in doubt don't hire, keep looking.
• 2. When you know you need to make a change, act.
• 3. Put your best people on your biggest opportunities, not on your biggest problems.
• How might you tell if someone is the right person on the bus?
• Confront the Brutal Facts
• "You absolutely cannot make a series of good decisions without first confronting the brutal facts."
• Remember the Stockdale Paradox
• retain faith that you will prevail in the end, regardless of the difficulties.
• AND at the same time confront the most brutal facts of your current reality, whatever they might be.
• What are your 3 circles?
• what are you best in the world at?
• what drives your economic engine?
• what are you deeply passionate about?
• The Hedgehog Concept
• Know Thyself
• It is an understanding of what you can be the best at.
• A Culture of Discipline
• "You focus on what you've accomplished relative to exactly what you said you were going to accomplish - no matter how tough the measure."

Summary:
Good things come to those who wait. No matter how long it takes, all that you've hoped for, will be worth it in the end. Never give up on your dream, and always find a way to fix your problems. If you can't find a solution, figure out plan B. With an optimistic attitude, any individual can look beyond the flaws and negativity and continue to look straight ahead and keep trying.

• Martha formed her own company and magazine for over 15 million dollars.
•  had her radio show, website, merchandising, news column.
• October 19, 1999 made her company public.
• Martha had the drive and ability, didn't wait for something to come around to her she went out to get it
• Her father was always pushing taught Martha a lot.
• Martha and her father planned her school's prom, and it turned out to be the best prom the school has ever seen.
• her mother made most of their clothes by hand.
• Martha took great pride in her family's home making skills.
• Martha took babysitting jobs and sold hot dogs in order to put herself through college
• 1958 Martha started making good money modeling clothes.
• She got a partial scholarship to a college in New York City.
• She took art classes and history classes in college and would slip off once a week to do modeling in order to pay.
• She was chosen for Glamour magazine to be one of the best dressed college girls
• Martha decided to drop out of school and help pay for her husbands law school
• In 1972 Martha decided to move out of the city and find a house in need of repair she began a caterer and made food art.
• 1.7 Billion dollars in her company.

Young Ent.

• Stanley Tang - 18 year old entrepreneur from Hong Kong.
• has developed online businesses, created dozens of websites and launched several products.
• the author of eMillions, a #1 best-selling book published in 2008.
• started his first online business in 2006 where he began in information marketing, affiliate marketing and social media.
• Started his first business at age 11, selling snacks in classrooms. (charging a little bit more for chips than what he bought them for.)
• only lasted for about 2 weeks, but had a few hundred dollars.
• By August 2006, he made his first $100 and also registered his first domain name.
• started creating content-rich websites in niches such as web hosting, magic tricks and business
•  In January 2007,  he made his first $1,000 (in under 48 hours) selling an ebook called Co-Registration Secrets Revealed.
• In the summer of 2007, Stanley took on his biggest project yet when he began on a journalistic mission to interview the most successful internet entrepreneurs in the industry.
• in 2010, he quit information marketing, and is now working on a social news aggregation website called BuzzBlaze.

Bill Gates

Bill Gates was the founder of Microsoft, with Paul Allen as his business partner, both being known as the best businessman of our century. They both invented the personal computer, and 30% of the world had their product. Bill was known as being a curious child, and was always eager to learn new things. He eventually went to Lakeside and attended Harvard later on. After finding a love for computers, Gates dropped out and became a billionaire at age 31. IMB wanted both Bill and Paul to invent an operating system for Microsoft, but was eventually tied down to Microsoft, and ended up buying a computer license for the two businessman. Bill's story is known as one of the greatest success story of all time.

Tina Seelig

• every problem is an opportunity for a creative solution.
• intersection of your "skills, market need and passion"
• willing to fail, make a resume of failures.
• build relationships, for the long term (don't burn bridges)

The Marketing Plan

• marketing plan: a plan used by a business to guide its marketing process to a desired conclusion based on information obtained through market research and target market decisions.
• marketing objectives: what a business wants to accomplish through its marketing efforts.
• marketing mix: the 5 marketing strategies used to reach a market: product, place, price, promotion, and people.
• Product considerations include:
• features and benefits
• branding, packaging, and labeling
• selection
• positioning
• mix
• brand: the name, symbol, or design used to identify a product.
• package: the physical container or wrapper used to present information.
• label: the part of the package used to present information about the product.
• product positioning: how consumers see a product in comparison to another product.
• product mix: all the products a company makes or sells.
• channel of distribution: the path a product takes from producer or manufacturer to final user or consumer.

Sam Walton

• America's bargain billionaire.
• sold things cheaper, and changed the way we shopped.
• never thought about anything, except building and growing Wal-Mart.
• largest fortune in America.
• Born on March 29, 1918
• Sam's Dad's job was to go evict people from farms
• Sam Walton was an active child, at age 3 he wandered out of his home and went down to the school and listened to the teacher for hours.
• 1933, the dustbowl struck.
• the family moved from town to town looking for work, and developed an outgoing personality from changing schools.
• Sam contributed to the family by selling milk to families.
• Sam joined the boy scouts and gained skills that made him the local hero.
• saved a person's life, and was promoted to Eagle scouts and became the youngest person to do so.
• Sam was vice president of the junior class, and played almost every sport and was very competitive.
• Fall 1936, entered university as an economist major.
• Sam went to work for full time after graduation, and was paid $75 a month along with commission.
• Was helped by JC Penny himself.
• Sam was eager to get into the army, but was put on the reserve list.
• Sam met Helen Robson, his future wife and married on Valentines Day, 1943.
• October 28, 1944 is when they had their first child.
• Sam buys Ben Franklin's Store Stock with $5000.
• found a way to beat his rivals at using a popcorn machine
• selling twice as much popcorn than the opponent across the street.
• within 3 years, he paid off the loan of his father in law.
• Sam almost gave up, and said he wanted to work for Sears
• the landlord was renewing Sam's lease and lost his store, but Sam shrugged it off and kept on going.
• Sam and his family moved to Bentonville and insisted on a 99-year lease.
• Sam had 4 children, 3 boys and 1 girl.
• He was the head of the rotary club.
• eager to keep prices down and shopping traffic up.
• in just one year, sales tripled.
• Fayetteville Drug was his competition, and was right beside his store.
• by 1960, it was the largest retail store in America.
• bought a plane to make him visit any store at any time.
• Sam thought even lower prices could make even more money, so he brought in discount.
• went in for 95% of investment, and was in debt but Sam still went on with his plan.
• no one could take Sam seriously because they thought he would fail again.
• made a million dollars in sales in the first year.
• bought ownership on the bank.
• built 2 stores per year.
• wished he spent more time with his children.
• Sam tried to make it up to his family for his busy schedule by going on month-long trips such as camping.
• wanted to teach the stock market how a small country boy can make it big.
• by 1970, he opened 32 stores and profits were going through the roof.
• owed over $2 million dollars
• his strategy to control his debt was to expand.
• K-Mart was Wal-Mart's rival, and was 10 times as big.
• K-Mart and Sears didn't see Wal-Mart coming.
• many Wal-mart sales clerk earned not even minimum wage.
• 1972, Wal-Mart opened it's profit sharing plan.
• A truck driver for Wal-Mart retired and got a check for $7,000.
• 1978, Sam had 198 stores.
• 1983 Wal-Mart had the sales of $4 million dollars.
• Sam was 64 when he was diagnosed with a rare form of leukemia.
• 1986, Hilary Clinton was elected as the first woman to work on Wal-Mart's headboard.
• Walton was accustomed to getting his way.
• 1984, Clinton called on Sam Walton to help with cheap goods overseas.
• the union was voted down.
• 1985, Sam Walton was named the richest man in the country.
• Sam Walton lost one and a half billion dollars on Black Monday, but was still by far the richest man in America.
• 1988, set up a Latin-American scholarship fund in Central America with his wife.
• 1990, was diagnosed with bone cancer.
• George Bush wanted to recognize Sam Walton on the certificate of freedom.
• April 5 1992, Sam Walton died.
• support education and health care charities in nearby cities.
• was in the right place at the right time.

Sam Walton was the most determined and most motivated business man and never gave up on his dream, even if he suffered and failed. His passion for business and succeeding in it helped him in the long run. His mentors, such as his wife, brother, and close friends JC Penney and Bill Clinton, all watched him grow in business and assisted him in anything he wanted to set his mind to.
When profits began to go through the roof, Sears and K-Mart didn't expect this at all, making him achieve his goals while defeating the rivals during the growth of Wal-Mart. As a key learning, Sam Walton was commited to his business and believed in it more than anything else. He loved his work, and did it with a passion. By thinking differently, Sam bought products and made them cheaper to make more money instead of making them the same price as other businesses had.