Dave Thomas (Wendy's)

• always 3 deals ahead.
• 1932, a hamburger cost 5 cents.
• Thomas was born in Atlantic City.
• when he was 5 years old, his adoptive mother died.
• his father and him would always eat at restaurants together.
• 1944, Dave and his adoptive father moved.
• Dave walked into the local family restaurant, Regis and worked at a young age.
• worked until 3-4 in the morning.
• worked a full time job at age 12.
• Dave took his job as a challenge
• had a vision of what he wanted to do with a chain of restaurants he wanted to create.
• 1947, his adopted father moved his new wife and stepdaughter into their trailer with no indoor plumbing and didn't have a bedroom of his own.
• dropped out of high school at 15.
• got a job at the Hobby House restaurant.
• was willing to work extra, stay late, and have projects to develop or create an idea.
• 1950, at the age of 18, joined the army.
• went through cooking school.
• returned in 1953.
• Lorraine (a waitress) and Dave got married a year later.
• Dave Thomas was already a veteran in the food business at age 20.
• loved to promote.
• created "carry-out"
• him and his wife had 4 children in 6 years.
• Dave became friends with Sanders, creator of KFC.
• Dave helped out Sanders' businesses in Ohio, but didn't enjoy himself.
• believed him and Sanders' had the best product.
• didn't know how to enjoy his life, he just knew how to enjoy work.
• late 1960's, successful and rich.
• age 37, veteran of 25 years of hard work
• 1969, at age 37 came up with the name of Wendy, the nickname of his daughter.
• downtown Ohio in 1969 was when Wendy's first opened.
• didn't pay attention to his kid's schools.
• had the drive-thru and increased sales by 50%
• 1975, the company went public.
• 1978, there were 1,000 Wendy's.
• 1979, put in a salad bar.
• was the only one who stood at the grill and flipped the product himself.
• the market was under served and overstocked.
• 1990's, Wendy's was an official success.
• 1992, Wendy's opened it's 4,000 store.

Developing The Plan

• A
• Slurpie Machine
• Bake Sale
• Hot Dogs/Pop
• Candy
• School Supplies
• Popcorn
• Chips
• Donuts
• Cotton Candy
• Pizza

• B - Hot Dogs/Pop/Freezies
• Make good profit off of hot dogs because everyone loves hot dogs.
• It will be hot during that week so freezies will help students cool off.
• It will be easy to make and fast to serve.
• Cheap food.
• The buns will be easy to get because Lacey's aunt works at McGavins.
• Ketchup, Mustard, Relish etc. will be easy to get from home.
• Napkins are non-expensive.
• slurpie machine is time-consuming while hot dogs are fast to make.
• cans can be recycled instead of being thrown away.
• there will be many flavors of freezies to choose from instead of a limited choice.

C - 5 problems/situations to overcome.

• leave class early to set up to make money.
• money may be tight for some people.
• some people may not like the choice of pop (have to generalize the flavours)
• it may rain on one of the days during the week.
• some people might not be here on the day of selling.

Ray Kroc - McDonalds

• Competitive.
• "If they were drowning to death, I'd put a hose in their mouth."
• made himself a millionaire.
• born in Chicago, in 1902.
• had a little brother named Bob, and little sister named Loraine.
• moved to Oak Park.
• helped his mom around the house, seemed more ambitious than other kids his age.
• Ray's prediction on life is that he would work in the food industry.
• worked in a grocery store.
• Ray had no patience for school when he was a teenager, and always thought of ways to make money.
• if there was an idea, he would make that idea into reality.
• Kroc was a pitcher for his baseball team.
• joined the Red Cross Ambulance.
• quit school in 1919.
• got a job at Paw Paw Lake in Michigan.
• got married to Ethel, whom he met in Michigan.
• young, ambitious, and willing to work hard.
• clean freak, very polished.
• sold paper cups everywhere.
• Ray convinced Soda Fountain owners that they can get more customers if they used his cups.
• signed a contract with Walgreens, and became the star salesman in his company.
• spent countless hours with his customers.
• 1939, Kroc found love in the multimixer, a milkshake machine.
• At 37, Kroc had a successful career in the paper cup company.
• 1950's, Ray was losing customers due to suburbs.
• 1954, he flew to California and met Dick and Mac McDonald.
• 1937, opened their own hot dog stand.
• for 8 years Dick and Mac ran the most successful drive in in town.
• cut their menu item of 25, down to 9.
• sped up service with new grills and new equipment.
• 20 minutes down to 30 seconds
• sales shot up 40% in 3 years.
• got on the cover of American Restaurant Magazine in 1952.
• Ray was in for a surprise, the McDonald brothers didn't tell him they sold it.
• by the mid 50's, Kroc opened his first McDonald's restaurant.
• made sure the restaurants were always clean.
• For each franchise he sold, he would get 1.9%
• sold 18 franchises in his first year, but realized he was barely earning enough to cover his expenses.
• with his real estate formula in place, and had a goal of opening 1000 McDonald's coast to coast.
• Kroc fell in love with another woman, Joan Smith.
• in 1961, he ended his relationship with Ethel.
• looked for church steeples in a helicopter because he realized that's where all the families were.
• burgers had to be 1.6 ounces.
• opened up a training program (Hamburger University)
• Ray couldn't really change anything without the McDonald brothers permission.
• 1961, Kroc decided he wanted McDonald's all to himself.
• to buy it out, it would have to be $1 million each to each brother, and cover their taxes.
• December 1961, Kroc brought the rights to McDonald's.
• Breakfast counts for more than 20%
• by 1965, Kroc opened up to 745 restaurants in 44 states.
• by the time Ray turned 70, he had everything he wanted in life.
• 1970's, McDonald's became the largest food supplier in the country.

Sir Ken Robinson, "Creativity"

• everyone has an interest in education.
• education is meant to take us into the future for something we cannot grasp.
• children have huge capacity for innovation.
• creativity is just as important as literacy in education.
• if you're not prepared to be wrong, you will never come up with anything original.
• all children are born artists.
• if we don't grow into creativity, we grow out of it.
• humanity is the bottom of art.
• art and music are given a higher state in school than drama and dance.
• there was no public education before the 19th century.
• the whole world is engulfed in revolution.
• in the next 30 years, more people will be graduating in education than all the people in history.
• degrees aren't worth anything.
• intelligence is dynamic, wonderfully interactive and distinct.
• rethink the fundamentals of the education for our children.
• if all human beings disappeared on earth, animals would flourish.

Summary:

Ken Robinson's speech meant a lot because I agree with all of his points, concluding that education is killing the creavitity there is in ever child. If children are destined to learn something they love and will purse it in their future, why learn things that are mandatory and generalized for all kids. Creativity is very important in everyone's life, whether someone knows their talent or not, they will find out through the things they love. When people say they "aren't creative," it just shows that they aren't willing and have the motivation to see what they are actually good at.

SpringWise

McDonald’s Hong Kong launches in-house wedding service

• McDonalds Hong Kong has stepped in to make their location a venue for weddings.
• Plans everything for your wedding or special occassion, all you have to do is show up with your family and friends.

Ordered on iPads, meals are delivered to the gate at NY airports

•   Delta Air Lines and airport restaurant operator OTG Management have created stationary iPads at tables to order meals at airport restaurants in 10 minutes.
•  customers are informed of their meal delivery time to ensure the food is received before their flight takes off, though it can also be taken to go.

iPhone app delivers nutrition analysis of supermarket foods

• Fooducate, an app on the iPhone, can help you decide which food is healthier between comparisons of other foods.
• Find out more necessary nutrition details on the product, and look for the good and bad highlights of what they are buying.
• Find out how much teaspoons are added in a certain product.

Trends

• 20. Projected Publicity
• Billboards, Outdoor visual advertising
• 19. Interactive Retail
• advertising online
• 18. Charitable Deviance
• controversial advertising, relating to sex.
• 17. Wearable Tech
• technology you can wear such as a bracelet with caller id.
• 16. Brand Reversion
• old style.
• 15. On The Spot Style
• real street style
• 14. Real Timing
• using Internet to advertise with twitter and facebook.
• Modern Cubism
• interior design
• 13. Next Besting (Update)
• 11. Tangible Printing
• 10. Hyperrealism
• Photoshop perfection
• 9. Toddler touchscreen
• 8. Democratic Selling
• 7. Rockstar self-expressionism
• 6. Modern Kidvertising
• 5. Luxury lives on
• 4. Geriatric Couture
• 3. Perpetual Adaptation
• 2. Tweetonomic
• 1. Discrete Consumerism

My Hedgehog Concept Is..

Baking. Whenever I get the chance to bake for someone's birthday or for no reasons at all, I jump right onto that opportunity and make it with passion and motivation. From snacks to cake, I love making it on the spot and spending my time on it as well. I don't do it for other people's enjoyment, but for mine too. I love the process and the results of what I do, and become proud of my outcome.